12 August 2026 · 6 min read
Beyond open rates: measuring lifecycle messages that matter
A practical framework for connecting messages to activation, repeat behaviour and durable customer value.
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Notes for teams measuring customer journeys.
Practical thinking on lifecycle messages, behavioural evidence and the questions behind better decisions.
29 July 2026 · 5 min read
Five cohort questions to ask before your next retention campaign
Use these questions to spot selection bias, timing effects and misleading averages before committing budget.
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15 July 2026 · 8 min read
How to build a lifecycle messaging measurement map
Turn a fragmented event list into a shared view of customer stages, interventions and meaningful outcomes.
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